Closing the gap for women in sports, fitness & business
We turn scientific evidence into practical action that supports women’s health and wellbeing in all areas of their lives
Transforming the system for women in sport, fitness & wellness
Expert consultancy that creates real impact for women through education and real-world solutions.
We are changing the system. All of them.
At The Well HQ, we help organisations redesign their structures with women’s health and wellbeing in mind, driving confidence, participation and lasting change for everyone.
Consultancy Services
Embedding women’s health into systems and culture
Courses & Training
Tailored education to level up your workforce
Projects & Toolkits
Practical resources to support girls and women
Content & Events
Credible, science-led storytelling delivered by experts
Who we are
A female-founded business that brings together decades in medicine, sports and science from our co-founders: Baz Moffat (former Team GB rower and women’s health coach), Dr Emma Ross (former Head of Physiology at the UK Sports Institute), and Dr Bella Smith (NHS GP and women’s health expert).
We have a unique and unusual team driven by scientific rigour, combined with solid educational and communication expertise to deliver impactful solutions that generate genuine and positive culture change.
News and notes
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