The team she needs
Empowering women in health, in work, in life
About
Our Story
We’re Baz, Bella and Emma – the coach, the GP and the scientist. Independently, all three of us have worked with women for decades – training athletes, teaching body literacy and trying to smash the taboos that block progress. Serendipity brought us together in 2018 and we joined forces.
Puberty and menopause, biology and psychology – data and research on how women work and function are largely missing from the health and fitness disciplines. As a result, societal understanding isn’t where it needs to be. It’s a situation we need to rectify. Yesterday.
The Well is built on cutting-edge science, expertise and experience. Through community, resources and support for women and those who work closely with women, we can bridge the knowledge gap. We can become the architects of our own health, happiness and performance.
Dr. Bella Smith
My story
I’m Bella. I’ve been an NHS Doctor for 20 years and am now a practice partner in a beautiful market town in Suffolk. I’m a mum of two and I’m a lifelong advocate for women’s health. The more I see women and hear their stories, the more I feel a fire in my belly to help – to raise awareness and give women the vital knowledge they’ll need.
Baz Moffat
My story
I’m Baz. I used to row for Team GB. For years I was eat, train, row, sleep, repeat. Then a wake-up call taught me that much of what I did, thought and knew about my body was wrong. What I now know about women’s health and wellbeing isn’t revolutionary – it’s fundamental. It’s knowledge every woman should have access to.
Dr. Emma Ross
My story
I’m Emma. I’m incredibly fortunate to have a job I genuinely love, where science meets professional sport. I’ve long known that sport is a powerful vehicle for change and this thought, as well as significant personal experiences, inspires me to share knowledge I believe will be life-changing for women.
Too often women are silenced by the old ‘that’s just how it is’ message. We’re here to challenge that. There’s always a way to make things better
Dr Emma Ross – Scientist and co-founder at The Well
The Well HQ Team
Juliette Perry
Customer Support Manager
After studying Politics, Philosophy and Economics at Oxford, Juliette is now training as an elite rower at Leander Club and trialling for the GB Team. Juliette stopped sport during puberty and only picked it up again at uni, hence she’s driven to ensure girls and women have opportunities to get active and enjoy it too.
Orna Murray
Content & Delivery Specialist (education & sport)
Orna was twice an Irish national squash champion and later represented her homeland at the European cross country championships. An Applied Psychology graduate with a Masters in Health Psychology, Orna heads up content for TWHQ and delivers change workshops into organisations ready to raise their game.
Sophie Roddy
Operations Associate
Prior to The Well HQ, Sophie founded and ran her own business for nearly 20 years. She has a passion for powerlifting and advocates strength training for women as an important contributor to long-term physical and emotional wellbeing. She also has a keen interest in nutrition and its impact on the female body all throughout life.
Giovana Penatti
Social Media and Communities Manager
Giovana has a decade of experience in marketing, specialising in content creation and online strategy and helping global B2B businesses enhance their communications. She discovered her passion for sports at 31 after completing her first triathlon and now channels that energy into empowering others to enjoy the benefits of regular physical activity, using her skills to create inclusive and supportive communities of active women.
Tamara Short
Partnerships Lead
A gym-goer, cross-fitter and distance runner, Tamara launched Blue Elvin, her own brand of protective sports apparel for women, after growing frustrated with the lack of options in the market. Tamara’s tech background and experience in women’s health is a perfect combination for leading on partnerships at The Well HQ.
Lucy Horsell
Content Development Lead
Bra designer and breast champion, Lucy has spent the last decade designing bras and kit based on science and active women’s needs. Passionate about breast biomechanics, breast injury and the changing needs of the female body, Lucy runs her own bra business and is committed to improving women’s relationship with sport and their bodies.
Say Hi!
Got a question? Want to work with The Well HQ? Drop the team a note through the form below and we’ll get back in touch ASAP