Transforming the system for women in sport, fitness & wellness
Expert consultancy that creates impact for women through education and real-world solutions.
Transforming the system for women in sport, fitness & wellness
Expert consultancy that creates real impact for women through education and real-world solutions.
System change = when, not if
The system was not built for women. But we can make it better.
At The Well HQ, we help organisations create tailored programmes that break down barriers and put women at the centre.
People development
Knowledge is only useful when it is actionable. Our training programmes bridge the gap between research and real-world application, creating positive impact for girls and women.
Bespoke course creation
Custom-built educational resources and training for every sport and lifestage. Developed from decades of experience and science-based evidence in women’s health.
Strategy & system change
We plan and implement sustainable change, designing environments that help women and girls to thrive and position your organisation as a world leader in equity and equality.
About us
The Well HQ is built on cutting-edge science, expertise and experience to improve how women and girls are trained. We work with organisations, government bodies, and coaches to provide education, policy guidance, and resources to change the system around women in sports.
Founded by Baz Moffat, former Team GB rower and coach; Dr. Emma Ross, sports scientist and former Head of Physiology at the English Institute of Sport; and Dr. Bella Smith, NHS GP and women’s health specialist, we carry decades of experience in training athletes, teaching body literacy and smashing the taboos that block progress in female health.
Our work
From flagship system change projects in sports to helping brands use their reach and power for good, here’s a small sample of recent work with so much more besides …
Adidas
‘It’s Time to Talk.Period’ is a pioneering Breaking Barriers Academy course to normalise menstrual health conversations. Related workshops are being delivered to Adidas athletes in several countries.
FootballHer
There’s nothing else like it in the world. Built on unique research, FootballHER is a flagship project in UK women’s football to empower changemakers and establish a whole new system from elite to grassroots level.
Government report
The Well HQ have been consulting with government on multiple gaps in where women’s health and sport meet. Parliament paper Health barriers for girls and women in sport called us out as the go-to solution no fewer than 14 times.
The Female Body Bible
Want to get the most out of your body? This is the playbook. The Female Body Bible offers evidence-based insight, strategies and how-to so you can take control and release what makes you incredible.
Our debut book is for every person who champions active women and seeks a change in the system.
News and notes
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