Our Values

Our business and our mission succeed when we live our values in all that we do.

Science and Evidence

We strive to share engaging, accurate information that’s based on scientific research and practise-based evidence. We stay away from fads and gimmicks that prey on women’s insecurities or are based on bad science.

Being Brave

We show up and take risks, embrace vulnerability and are courageous. We grow because we are willing to give and receive honest, mindful feedback.

Effort

We work hard to ensure that our business grows, so that we can continue to challenge the status quo for women, in sport, in work and in society.

Collaboration

We believe that together we are greater than the sum of our parts. We nurture a culture of collaboration by staying connected, curious and engaged.

Care

We care about each other, as people, as well as colleagues. We care about each others’ expertise, talents, ideas and passions.

Inclusive

We listen to the experiences of others and we learn from them. We believe everyone’s experience of being a woman is valid and important.